Digital/Social
BLUPRINT email, Social and PAID MEDIA
As Creative Director for Bluprint, I led the creative direction for all digital, social and paid media marketing campaigns.
Below are just a few examples. Please contact me if you’d like to see more.
The “Maker in You” campaign was featured as a full page ad in a special edition of USA Today and
accompanying banner ads were displayed on all NBCUniversal channels throughout the promotion (BravoTV.com, E!, CNBC, etc.)
Bluprint email campaign promoting National Craft Month throughout the month of March
Email and social campaign promoting the Mother’s Day partnership with Bouqs
“Made By You” paid media campaign highlighting the emotional benefits of a Bluprint membership
Below are various animated ads for paid media and social channels
TRIBECA SHORTLIST pRODUCT UX/UI, mARKETING and Social
As the sole designer for Tribeca Shortlist, a movie streaming service owned by Lionsgate and Tribeca Films, I was responsible for creating and editing all visual assets for the brand. This included everything from photo retouching, uploading and archiving movie titles and film stills onto the site's CMS, designing weekly e-newsletters, supporting visual design for the site's social blog posts, creating static and animated web banner ads for the marketing team and developing and designing all print and digital materials for a variety of events, including the yearly Tribeca Film Festival. Below is a small sample of the digital creative.
Designer: Christan Moy
Below: Animated ads that were featured on various blogs, e-newsletters and social media promoting the service.
Below: Social posts on Tribeca Shortlist's Instagram page (Click on thumbnails to see details)
Below: Promotional e-Newsletters to subscribers and sign ups (click on thumbnails to see details).
Below: Cross promotional e-newsletter ads with the New York Times online edition.
Below: A sample of app promotional "screenshots" that were designed for the iTunes app store.
unIDAYS PROMOTIONAL CAMPAIGNS
While Creative Director (North America) for UNiDAYS, I was responsible for strategizing and executing seasonal marketing campaigns, specifically targeted towards the North American student audience. This included a heavy focus on social media with the goal to increase customer engagement with the brand.
Creative Director: Christan Moy
Designer: UNiDAYS Design team
#ShowYourAllegiance 2017 March Madness Campaign
The campaign involved a variety of promotional contests throughout the tournament, including themed bracketed competitions between partnering products where students could vote for their favorite product to advance to the next stage with chances to win that particular product.
Below are a couple of samples of social posts that promoted the campaign.
KETTLEBELL KICKBOXING Web banners
Along with helping establish a brand identity for Kettlebell Kickboxing, I also designed web banners that were featured on the Kettlebell Kickboxing homepage advertising on-going promotions and products. Below is a sample of creative. Please see the PRINT section for more.
Client: Kettlebell Kickboxing
Designer: Christan Moy
Below: Samples of banner ads featured on the Kettlebell Kickboxing homepage.
