Logos/Branding

Logos

Below is a broad sample of logos I've designed for various projects, partnerships and products.

HP Inkjet Printers Anniversary

HP Innovation Journal

HP Mars Project

Tribeca Shortlist Film Blog

HP Regional Anniversary

Health and Wellness Logo

Branding

Bluprint

NBCUniversal decided to rebrand the company from its former name, Craftsy, to their current name, Bluprint. As the Creative Director during this transitional period, I supported the development and execution of the new brand guidelines. This included an established Tone of Voice, color palette, photography and typography style. It also included a comprehensive rules to ensure ADA compliance on all digital platforms.

Below is a sample of the guide:

WIRed Score Branding

Although WiredScore, a New York City based tech certification company, already had an established logo and color palette, they asked me to create a brand guidelines book and other brand materials (presentation templates, case studies, etc.) that they could provide to their partners and clients. Below is a sample of creative.

Below, first 4 images: Sample pages of the brand standards and guidebook created for WiredScore.

Last 4 images: Sample pages of a Case Study for WiredScore.

HP INC. mars home planet BRANDING

HP Inc's Workstation Marketing department partnered with NVIDIA and other tech companies to host a challenge that asked engineers to submit a 3D rendering of what civilization could look like on Mars. My colleague and I created the following logo and wrote the brand guidelines as well as storyboarded the animation of the logo. Both versions of the logo were used across a variety of channels and assets. Below is a promotional video of the contest using the animated version of the logo.

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HP INC. ANNIVERSARY BRANDING

HP Inc's regional teams wanted to celebrate some of the oldest established HP offices around the world with a custom logo that would mark the occasion and be printed on a variety of marketing and sales materials In addition to creating the logos, I also created a usage guidebook to be distributed to the regional offices celebrating their anniversaries.

Below are sample pages of the guidebook created for the anniversary logos.